Today, the Department for Health and Social Care, together with NHS England, have launched their ‘Help Us Help You – Cervical Screening Saves Lives’ campaign. Today the Department of Health and Social Care, together with NHS England and NHS Improvement, are launching their ‘Help Us Help You – Cervical Screening Campaign’, to highlight the benefits of cervical screening and remind people that it can help stop cancer before it starts. This national campaign is being promoted via TV, video on demand, social media and celebrity endorsement. There will be activity targeted towards ethnic minority and LGBTQ+ communities as these groups often experience specific barriers to taking up their screening appointment. In England, every day two women/people with a cervix die from cervical cancer. Yet, it is one of the most preventable cancers and getting screened can help stop it before it starts. There is no doubt about it – cervical screening saves lives.
The campaign encourages those eligible for screening – women and people with a cervix aged 25-64 – to respond to their cervical screening invitation letters and to book an appointment at their GP practice if they missed their last one. For more information, visit www.nhs.uk/cervicalscreening.